BayWa Technik

Continuity meets innovation. For over five years, we were allowed to significantly shape and accompany the digital presence of baywa-technik.at. In close cooperation with the agency Zeughaus, a solution was created that not only convinced visually but formed the backbone of BayWa Technik's digital communication.

Kirby

Starting Point

BayWa Technik faced the challenge of structuring a huge assortment and complex services online in a clear and user-friendly way. The goal was a platform that directly addresses both farmers and professionals from municipal and forestry technology while simultaneously reflecting BayWa's regional strength.

Our Solution

In technical cooperation with the design team at Zeughaus, we developed a high-performance web solution.

Modern Backend: A flexible CMS that enabled the marketing team to deploy content quickly and in a targeted manner.
Focus on UX: Implementation of the award-winning design into a responsive architecture that worked just as well in the field (mobile) as in the office (desktop).
Long-term Support: From 2020 to 2025, we continuously optimized the platform to adapt it to new technological standards and market needs.

Result / Added Value

For five years, the website was BayWa Technik's central digital flagship in Austria. The result was a significant increase in online inquiries and markedly improved brand perception. Even though paths part after internal restructuring, this project remains a prime example of a sustainable, resilient, and value-creating web solution that lasted for over half a decade.